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I have created this website to share my views and insights on branding and marketing strategy in the financial services industry. |
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The articles are specifically written to challenge current thinking and provide practical strategies on how to deal with some of the more significant marketing and branding issues facing financial services businesses today. |
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I am not an academic (there’s enough of them out there churning out papers!) and so I write these articles from a real-world perspective.
Also, feel free to sign up to the mailing list to be notified when new articles are published on this site.
Your email will not be used for any other purpose or given to any other party.
You can unsubscribe at any time.
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The Financial Services Branding & Involvement Model |
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Brands are most effective in an industry like financial services where customers lack the information, ability and frankly, the will, to make informed product choices and where competitive offerings are perceived, by-and-large, as similar. |
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The Utility, Emotion and Energy of Financial Services Branding |
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as customers continue to take control of your brand, your investment in developing strong brand utility, emotion and energy is critical to your ongoing business success. |
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What Makes Great Branding Tough in Financial Services |
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Anyone who’s ever been to a presentation on marketing or done a marketing course will know that there are branding examples-a-plenty in fast moving... |
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Seven Reasons Why Financial Services’ Boards Should Buy into Brand |
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Boards and CEOs cast very long shadows across their organisations, so their ownership and approach to brand will significantly impact staff views and... |
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The Dangers of Moving Away From or Staying On Brand |
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There are few other areas in your business that can lead to such as positive outcome or have such a devastating impact on your business... |
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