Bruce Stafford is the Managing Director of Longship Financial Marketing with 15 years of marketing strategy, brand management and value proposition development across financial services and information technology.

His reputation for strong brand leadership, targeted marketing innovation and integrating marketing and business strategy has seen him become one of Australia's most awarded financial services marketers. Bruce is internationally published in strategic marketing, branding and value propositions for financial services and how financial services organisations can build significant business value through strategic marketing and branding.

Bruce is Managing Director of Longship Financial Marketing www.longship.com.au