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Topic |
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Event |
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Date |
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Synopsis |
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Building Brand Equity in Financial Services Using New Media |
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Interactive Marketing in Financial Services Conference |
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Oct 2008 |
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Building brand equity. Impact of changing consumer behaviour. Old media fading and new media rising. The unique challenges for financial services. Destroying brand equity. |
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Rainmaker Marketing Symposium |
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June 2008 |
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The evolving member and the changing face of marketing: consumer behaviour; maturing marketing.
Leveraging consumer trends: entertainment in education; celebrity for cut-through; active delivery of content; rational and emotional appeals.
Super funds and brand equity. Moving from awareness to equity. Factors in strong branding. Brand delivery. |
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The Future of Super Fund Marketing |
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Sept 2007 |
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The rapidly changing environment. Getting inside the heads of your members. Focusing your efforts for maximum return on brand spend. Deploy highly effective branding strategies.
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The Future of Super Fund Marketing |
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July 2007 |
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The rapidly changing environment. Getting inside the heads of your members. Focusing your efforts for maximum return on brand spend. Deploy highly effective branding strategies.
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