Topic Event Date Synopsis
 
 
 
Building Brand Equity in Financial Services Using New Media
 
 
Interactive Marketing in Financial Services Conference
 
Oct 2008
 
Building brand equity. Impact of changing consumer behaviour. Old media fading and new media rising. The unique challenges for financial services. Destroying brand equity.
 
 
The Future of Super Fund Marketing
See presentation here
 
 
Rainmaker Marketing Symposium
 
June 2008
 
The evolving member and the changing face of marketing: consumer behaviour; maturing marketing.
Leveraging consumer trends: entertainment in education; celebrity for cut-through; active delivery of content; rational and emotional appeals.
Super funds and brand equity. Moving from awareness to equity. Factors in strong branding. Brand delivery.
 
 
The Future of Super Fund Marketing
 
 
ASFA Luncheon Melbourne
 
Sept 2007
 
The rapidly changing environment.  Getting inside the heads of your members. Focusing your efforts for maximum return on brand spend. Deploy highly effective branding strategies.
 
 
The Future of Super Fund Marketing
 
 
ASFA Luncheon Melbourne
 
July 2007
 
The rapidly changing environment. Getting inside the heads of your members. Focusing your efforts for maximum return on brand spend. Deploy highly effective branding strategies.