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Building Brand Equity in Financial Services Using New Media |
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Interactive Marketing in Financial Services Conference |
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Building brand equity. Impact of changing consumer behaviour. Old media fading and new media rising. The unique challenges for financial services. Destroying brand equity. |
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Ultimate Superannuation marketing Metrics
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Rainmaker Marketing Symposium |
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The Ultimate Super Marketing Metrics is one of the largest ever studies of super fund marketing that enables funds to track their position and progress on ten key marketing metrics against other funds to drive their competitive marketing strategy. It incorporates Industry Funds, Retail Funds, Government Funds and Corporate Funds, all in one. The marketing metrics suite includes member satisfaction, commitment, advocacy, brand awareness, brand favourability, brand equity, brand utility, member purchase drivers, member engagement and situational segmentation.
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Online Branding: heroes, villains and the transfer of power
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The internet has surpassed traditional media in terms of its ability to shape brands. Brands that embrace the heroes, battle the villains and accept the transfer of power will thrive.
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Rainmaker Marketing Symposium |
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The evolving member and the changing face of marketing: consumer behaviour; maturing marketing.
Leveraging consumer trends: entertainment in education; celebrity for cut-through; active delivery of content; rational and emotional appeals.
Super funds and brand equity. Moving from awareness to equity. Factors in strong branding. Brand delivery. |
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The Future of Super Fund Marketing |
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The rapidly changing environment. Getting inside the heads of your members. Focusing your efforts for maximum return on brand spend. Deploy highly effective branding strategies.
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The Future of Super Fund Marketing |
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The rapidly changing environment. Getting inside the heads of your members. Focusing your efforts for maximum return on brand spend. Deploy highly effective branding strategies.
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